Szu-chi Huang

Stanford Graduate School of Business

Szu-chi Huang is an Associate Professor of Marketing and R. Michael Shanahan Faculty Scholar at the Graduate School of Business, Stanford University. Prior to her academic career, Professor Huang worked as an Account Manager at JWT Advertising Agency. While at JWT, she managed global brands such as Unilever and Estee Lauder.

Professor Huang’s main research interest is consumer motivation. Her research has been published in top marketing, management, and psychology journals, such as the Journal of Consumer Research, the Journal of Marketing Research, Organizational Behavior and Human Decision Processes, and the Journal of Personality and Social Psychology. Her findings were featured in the popular press, such as Harvard Business Review, Inc., Forbes, Fast Company, and The Huffington Post. She has been awarded prestigious fellowships and awards, including the American Marketing Association's Rising Star Award (2013), Marketing Science Institute’s Young Scholar (2017), AMA-Sheth Distinguished Faculty Fellow (2017, 2022), and most recently two Early Career Awards from the Society for Consumer Psychology (2020) and the Society for the Science of Motivation (2022). For her teaching contribution, Professor Huang was named one of Poets & Quants' Best 40 Under 40 Professors, and received both the Amplifier Award and the Distinguished Teaching Award from Stanford for providing students broad and inclusive perspectives that prepare them to lead.