Rebeca Perren

California State University San Marcos

Rebeca Perren is an Associate Professor of Marketing at California State University San Marcos. Her research focuses on consumption at the intersection of social and market domains, particularly those facilitated by technology. Her work has been published in the Journal of Marketing, the Journal of Business Research, the Journal of Marketing Theory and Practice, the Journal of Consumer Marketing, and the Journal of Promotion Management. Rebeca has co-edited a special issue of the Journal of Marketing Education on diversity in marketing education and the Handbook on Intra-Cultural Marketing. She is the recipient of multiple fellowships and awards, including CSUSM's College of Business Inaugural Outstanding Service Leadership Award. She is the founding co-chair of the Ph.D. Project Committee for Hispanic Excellence, a faculty advisor for the Marketing Doctoral Student Association, and a board member of the Marketing Ethnic Faculty Association, demonstrating a strong commitment to promoting diversity and excellence in higher education. She was invited to serve in the inaugural PhD Project Advisory Council (PAC-15), an advisory group of 15 faculty members across business disciplines.