Nailya Ordabayeva

Dartmouth College

Nailya Ordabayeva is an Associate Professor of Business Administration at the Tuck School of Business, Dartmouth College. Before joining Tuck, Nailya was a faculty member at Boston College and Erasmus University (The Netherlands), and she received her doctorate degree in Management at INSEAD (France). Nailya studies the role of social and market hierarchies in consumer behavior, focusing on the effects of social hierarchies, inequality, status, and sensory perceptions on purchase decisions. Her work has appeared in premier journals such as the Journal of Marketing, the Journal of Consumer Research, and the Journal of Experimental Psychology: General, and her contributions have been recognized by multiple awards such as the Society for Consumer Psychology Early Career Contribution Award and the Journal of Consumer Research Best Article Award. Nailya actively contributes to the marketing community as an Associate Editor at the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Consumer Psychology, an Editorial Review Board member at the Journal of Marketing and the International Journal of Research in Marketing, an At-Large Director at the Association for Consumer Research, and an Academic Council Member at the American Marketing Association. She is passionate about supporting and advancing initiatives that seek to promote the impact, diversity, equity, and inclusivity of marketing academia.