Miranda Goode

Ivey Business School

Miranda Goode is an Associate Professor of Marketing at the Ivey Business School. Dr. Goode's research focuses on consumer learning, emotions, and well-being in domains related to money, consumer debt, experiential consumption, and new products. Her research has been awarded over $750,000 in external funding and her work has been published in Journal of Marketing Research, Journal of Consumer Psychology, Science, Current Directions in Psychological Science, Psych & Marketing and has been featured in media outlets worldwide including The New York Times, Boston Globe, The Star Tribune, CBC Radio, and TV.