Michelle Daniels

University of Alabama

Michelle Daniels is an Assistant Professor of Marketing at the University of Alabama.

Her primary research focuses on social perception. In particular, she is interested in the cues (e.g., appearance-related effort, social media activity, and hobbies) that consumers use to develop inferences about others’ personality traits like morality, sincerity, and well-being, and how these perceptions can subsequently affect their own judgments and behaviors in the marketplace. Her secondary stream of research examines consumer responses to charitable appeals through non-traditional means such as tying charitable requests to the celebration of special occasions or filming a request in virtual reality. Her research has been published in the Journal of Consumer Research and Marketing Letters.

Prior to beginning her Ph.D., Michelle worked in omnichannel marketing on PetSmart’s CRM team, where she developed targeted email and point of sale campaigns. She earned her undergraduate degrees in Marketing and Supply Chain Management and her Ph.D. in Marketing at Arizona State University.