Lez Torres

University of Illlinois at Chicago

Lez Trujillo Torres is an Assistant Professor of Marketing. She investigates how consumers and institutions value ideas, products, people, and experiences in the marketplace. Her research revolves around consumption topics with broad societal and public policy implications such as marketplace disparities, service experiences, health markets, risky technologies, and social responsibility. She has published in the Journal of the Academy of Marketing Science and Marketing Theory. She has presented her research in a variety of international conferences including Association for Consumer Research, American Marketing Association, Consumption Culture Theory, Macromarketing Society, and Bringing Institutional Theory to Marketing.