Joan Ball

St. John's University

Joan Ball is an Associate Professor of Marketing and Founder of the WOMB Service Design Lab, a participatory action research and service design consultancy for small business owners and social entrepreneurs based in New York. Joan's research, teaching and consulting work has a strong focus on service design, consumer behavior and how best to create service systems and processes that result in social impact and human wellbeing. She has a particular interest in how micro-businesses and individuals in transition might benefit from access to service design strategies, tools and techniques. Her research has been published in a variety of international peer reviewed journals including: The Journal of Service Management, The Journal of Service Marketing, The Journal of Service Theory and Practice, Touchpoint, Advances in Consumer Research, Journal of Creating Value, The International Journal of Bank Marketing and Global Economics and Management Review. Joan earned her PhD in international business management, an M.S. in Organizational Leadership and a B.A. in Economics. She has extensive professional experience in public relations and marketing communications working directly with and consulting for professional services firms including: PricewaterhouseCoopers, Standard and Poors, Zurich North America and others.