Jacqueline Rifkin

Cornell University

I am interested in understanding how consumers manage their resources— their time, money, and experiences—and the impact this has on consumer well-being. I focus both on the consequences of managing one’s own resources, as well as observing how others manage their resources.

I received my PhD in Marketing from the Fuqua School of Business at Duke University in Spring 2020. Prior to graduate school, I received a BA in Psychology at the University of Pennsylvania and worked in both the marketing and market research industries.