Ekin Ok

Queen's University

Ekin Ok is an Assistant Professor of Marketing at Smith School of Business, Queen's University since July 2022. She received her PhD in Marketing and Behavioural Science from the Sauder School of Business, University of British Columbia. Her primary research stream is on consumer-brand relationships. She is also passionate about understanding how consumers’ social identities, interpersonal relationships, and perceptions of others influence their decision-making in the marketplace.